Timberland presents the new Sensorflex Boat Shoe with “The Flexible Living” installation created by famous designer Matteo Cibic
Timberland takes part in Design Week for the very first time and presents its new Sensorflex Boat Shoe using an original installation created by Matteo Cibic. A “chameleon of design,” Cibic has the amazing ability to give life to new objects and forms of communication through the combination of innovative materials and different production techniques.
Cibic interprets Timberland's Sensorflex technology with an accessible and entertaining public installation that will be presented inside the Brera Design District during the Fuorisalone set of events scheduled to take place from 5-9 April.
Called The Flexible Living, the installation will be an opportunity to entertain the tireless marathon runners of the design world while communicating the brand’s core values with a strong message. Through Cibic's creative vision, a common urban décor element gets an original interpretation and comes alive by changing to a fluid form.
Come see the installation at Piazza XXV Aprile from 5-9 April 2017 and share your pics using #TBLboatshoes and #timberlandcollective.